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20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
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  • Load image into Gallery viewer, 20% Vitamin C Brighten + Firm Serum
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  • Load image into Gallery viewer, 20% Vitamin C Brighten + Firm Serum
  • Load image into Gallery viewer, 20% Vitamin C Brighten + Firm Serum
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20% Vitamin C Brighten + Firm Serum

Daily dose for brighter & firmer skin.

Regular price
£90.00
Sale price
£90.00
Regular price
Sold out
Unit price
per 
30 ml
KEY ALLIES: 20% Ethylated L-Ascorbic Acid + 2% Orange Extract Complex + 0.05% Dimethylmethoxy Chromanol + Glutathione + Ergothioneine.
BENEFITS: Brightens, firms, provides antioxidant protection.

Build your cold-weather routine! Enjoy up to 27% off 3 or more products with code: COLDWEATHER

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"I wanted to create a serum that would impart instant radiance while providing brightening and firming action. Part of what makes this serum unique is its Diamond Powder base which gives your complexion a lit-from-within glow that gets better with daily use."

ALLIES Founder, Nicolas Travis

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Step 03: SERUM — USE DAILY (AM/PM)

Daily dose for brighter & firmer skin.

This next-generation, waterless-base serum is supercharged with 20% Ethylated L-Ascorbic Acid, 2% Orange Extract Complex, 0.05% Dimethylmethoxy Chromanol, Glutathione, and 3 Antioxidants to intensely brighten, firm and provide antioxidant protection for all skin types.

Product information

Our daily serum harnesses the cumulative effect of 20% Vitamin C, 2% Orange Extract Complex derived from citrus cells, and 0.05% Dimethylmethoxy Chromanol to create a targeted effect for all skin types. It forms a protective shield against daily external aggressors and pollutants while paving the way for brighter, firmer-looking skin. This antioxidant-rich formula promotes radiance-enhancing elasticity and fading dullness. Over time, skin glows with a brilliant smoothness.

Its waterless base ensures that the colour of this formula does not change, and it stays potent. The unique formula has an initial balm-like quality (due to pure diamond powder that imparts instant radiance) that may feel thick at first but melts instantly in contact with damp skin.

Directions of use:

After cleansing and misting or toning, apply 3 pumps all over your face, eye area, and neck. Follow up with your favourite moisturiser or face oil. This product melts into the skin when it comes into contact with moisture, so it's best to apply on very damp skin for optimal absorption.

Shake well before every use. Always use SPF as the final step in your routine.





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20% VITAMIN C+ PERFECTING SERUM

Extra strength brightening & firming effect.

30 ml

An indispensable treatment for all skin types

BRITISH GQ

Step 03: SERUM — USE DAILY (AM/PM)

A next-generation 20% Vitamin C serum with a waterless base, supercharged with Orange Extract Complex, an Antioxidant Complex of Glutathione and 3 Antioxidants for intense brightening, firming and antioxidant protection.

Product information

This next-generation daily serum harnesses the cumulative effect of 20% Vitamin C with Orange Extract Complex to create an indispensable treatment for all skin types. It forms a protective shield against daily external aggressors and pollutants while paving the way for a brighter, firmer skin appearance. This antioxidant-rich formula promotes radiance-enhancing elasticity and fading dullness. Over time, skin glows with a brilliant smoothness.

Its waterless base ensures that this formula stays clear and potent. The unique base has an initial balm-like quality (due to pure diamond powder that imparts instant radiance) that may feel thick at first, but melts instantly on contact with damp skin.

Recommended for

All skin types – especially those looking for a solution to firm and brighten skin.

No pH

Benefits

Firms skin

Provides antioxidant protection

Brightens dullness

Promotes smoother and more radiant skin

Ingredients

KEY ALLIES

20% Ethylated L-Ascorbic Acid. A newer, more stable form of Vitamin C. Fades imperfections, boosts collagen production, and provides excellent photoprotection underneath sunscreen.

Orange Extract Complex. Derived from citrus cells, contains a medley of amino acids, proteins and peptides. Firms and smoothes skin, and provides a renewed complexion.

Glutathione. A potent antioxidant that helps target photoageing, battles oxidative stress, and reduces the concerns associated with exposure to free radicals. Leaves the skin looking clearer, firmer and more even.

Thiotaine. A synthetic form of L-Ergothioneine, an antioxidant amino acid that brightens dullness, protects against pollution damage, and reduces signs of premature ageing, such as crow’s feet and fine lines.

Dimethylmethoxy Chromanol. A potent antioxidant with a similar structure to Vitamin E.

Propanediol, Glycerin, 3-O-Ethyl Ascorbic Acid, Benzimidazole Diamond Amidoethyl Urea Carbamoyl Propyl Polymethylsilsesquioxane, Dimethyl Isosorbide, Helianthus Annuus Seed Wax, Polyglyceryl-10 Tristearate, Ethoxydiglycol, Dicaprylyl Ether, Aqua (Water), Caprylyl Glycol, Citrus Aurantium Dulcis Callus Culture Extract, Glutathione, Acetyl Cysteine, Dimethylmethoxy Chromanol, Ergothioneine, Tocopherol, Gluconolactone, Leuconostoc/Radish Root Ferment Filtrate, Xanthan Gum, Silica, Sodium Benzoate, Calcium Gluconate, Phenoxyethanol.

Formulated without Silicones, Sulfates, Denatured Alcohol, Synthetic Dyes & Fragrances, and Essential Oils.

We do not test on animals. 100% cruelty-free.

FAQ

How should I apply this product?

After cleansing and misting or toning, apply 2 to 4 pumps all over your face, eye area, and neck. Follow up with your favorite moisturizer or face oil.

This product melts into the skin when it comes into contact with moisture, and it's best applied on very damp skin for optimum absorption. Shake well before every use. Always use SPF as the final step in your routine.

Is it vegan?

This product is NOT vegan, as it contains Acetylcysteine as an animal derivative.

We care for your skin

All our products are dermatologically tested and formulated to minimise the risk of irritation. However, some ingredients and their combinations can be too potent for sensitive/sensitised skin and cause a reaction.

In some instances, you might experience a brief tingling sensation after application — often a sign that the active ingredients in the formula are working. If you experience redness or your skin feels sensitive hours after applying a product, we recommend you stop using it and check with your dermatologist.

Recommended for

All skin types — especially those looking for a solution to firm and brighten skin.
No pH

Benefits

  • Instantly:
    • Complexion is injected with healthy-looking glow.
    • Skin is protected from external aggressors and pollutants.

  • With daily use:
    • Uneven skin appearance is faded, and overall complexion looks brighter.
    • Skin appears firmer and smoother.

Ingredients

key allies

20% Ethylated L-Ascorbic Acid. A newer, more stable form of Vitamin C. Fades imperfections, boosts collagen production, and provides excellent photoprotection underneath sunscreen.

2% Orange Extract Complex. Derived from citrus cells, it firms and smooths skin and provides a renewed complexion.

0.05% Dimethylmethoxy Chromanol. A potent antioxidant with a similar structure to Vitamin E. It's known for not only protecting against Reactive Oxygen Species (ROS) but also against Reactive Nitrogen Species (RNS) (both are reactive molecules that cause damage to cells and tissues and are responsible for several mechanisms which trigger skin ageing).

Glutathione. A potent antioxidant that helps target photoageing, battles oxidative stress, and reduces the concerns associated with exposure to free radicals. Leaves the skin looking clearer, firmer, and more even.

Ergothioneine. An antioxidant amino acid that helps brighten dullness, protects against pollution damage, and reduces signs of premature ageing, such as crow’s feet and fine lines.

Propanediol, Glycerin, 3-O-Ethyl Ascorbic Acid, Benzimidazole Diamond Amidoethyl Urea Carbamoyl Propyl Polymethylsilsesquioxane, Dimethyl Isosorbide, Helianthus Annuus Seed Wax, Polyglyceryl-10 Tristearate, Ethoxydiglycol, Dicaprylyl Ether, Aqua (Water), Caprylyl Glycol, Citrus Aurantium Dulcis Callus Culture Extract, Glutathione, Acetyl Cysteine, Dimethylmethoxy Chromanol, Ergothioneine, Tocopherol, Gluconolactone, Leuconostoc/Radish Root Ferment Filtrate, Xanthan Gum, Silica, Sodium Benzoate, Calcium Gluconate, Phenoxyethanol.

Formulated without Silicones, Sulfates, Denatured Alcohol, Synthetic Dyes & Fragrances, and Essential Oils.

We do not test on animals. 100% cruelty-free.

FAQ

Is it vegan?

This product is NOT vegan, as it contains Acetylcysteine as an animal derivative.

We care for your skin

We care for you and your skin. That's why we would like to bring to your attention the following important information about this formula.

All our products are dermatologically tested and formulated to minimise the risk of irritation. However, some ingredients and their combinations can be too potent for sensitive/sensitised skin and cause a reaction.

In some instances, you might experience a brief tingling sensation after application — often a sign that the active ingredients in the formula are working. If you experience redness or your skin feels sensitive hours after applying a product, we recommend you stop using it and check with your dermatologist.

Even when you can't see the sun, it doesn't mean that your skin is safe from UV (Ultraviolet) rays. Through rain or snow, clouds or partial sun, we recommend wearing SPF every day of the year, both inside and outside. Not only will it protect your skin from potential damage caused by UV rays, it also helps to keep the integrity of our products intact.

Jijikins

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