NEW: Discover The One - second-skin sunscreen for the lightest invisible protection | SHOP NOW

Enjoy a complimentary Hydrating Cleanser with any eligible £130+ purchase*.

Enjoy 500 Priority Points when you join Allies Rewards Club. JOIN NOW

Free Shipping on orders over £70 & Easy Return. 100% Money Back Guarantee. Learn More

20% Vitamin C Brighten + Firm Serum

Daily dose for brighter & firmer skin.

663 reviews 4.9/5
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
20% Vitamin C Brighten + Firm Serum
Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
  • Load image into Gallery viewer, Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
  • Load image into Gallery viewer, Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
  • Load image into Gallery viewer, Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
  • Load image into Gallery viewer, Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
  • Load image into Gallery viewer, Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
  • Load image into Gallery viewer, Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
  • Load image into Gallery viewer, Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
  • Load image into Gallery viewer, Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
  • Load image into Gallery viewer, Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml
  • Load image into Gallery viewer, Deluxe 20% Vitamin C Brighten + Firm Serum, 8ml

20% Vitamin C Brighten + Firm Serum

663 reviews 4.9/5

Daily dose for brighter & firmer skin.

KEY ALLIES: 20% Ethylated L-Ascorbic Acid, 2% Orange Extract Complex, 0.05% Dimethylmethoxy Chromanol, Glutathione, Ergothioneine.
BENEFITS: Brightens, firms, provides antioxidant protection.
Regular price
£74.40
Sale price
£74.40
Regular price
£93.00
Regular price
£93.00
Sale price
£93.00
Regular price
Regular price
£30.00
Sale price
£30.00
Regular price
Earn 465 Priority Points.
Earn 150 Priority Points.
Earn 744 Priority Points.

Quantity

Enjoy a complimentary Hydrating Cleanser with any eligible £130+ purchase.

"I wanted to create a serum that would impart instant radiance while providing brightening and firming action. Part of what makes this serum unique is its Diamond Powder base which gives your complexion a lit-from-within glow that gets better with daily use."

ALLIES Founder, Nicolas Travis

  • 30-day returns

  • Free shipping on orders above £70

  • Secure payments

Daily dose for brighter & firmer skin.

Step 03: SERUM — USE DAILY (AM/PM)

This next-generation, waterless-base serum is supercharged with 20% Ethylated L-Ascorbic Acid, 2% Orange Extract Complex, 0.05% Dimethylmethoxy Chromanol, Glutathione, and 3 Antioxidants to intensely brighten, firm and provide antioxidant protection for all skin types.

Benefits

Product information

Recommended for

Ingredients

Awards

FAQ

We care for your skin

AFTER
  • Soothed, refined, radiant skin.
  • Overall brighter, healthier-looking complexion.​
bondenavant
rikkifeerrar
lanajarae
Jijikins
nikkideroest

SUPERCHARGE YOUR ROUTINE

REVIEW HIGHLIGHTS

  • CHRISA K. Verified Buyer
    AMAZING VITAMIN C
    It’s my second time buying this serum. I immediately noticed a difference on my skin within a week of using the 20% VITAMIN C BRIGHTEN + FIRM SERUM. It gives a lit from within look. My hyperpigmentation from my occasional hormonal acne fade quicker. Love love love!!!
  • SORAYA Verified Buyer
    SO FAR SO GOOD !
    The texture is gooey and thick for it is a waterless base, but if you apply it after wetting your face with toner the serum sinks in nicely, leaving a slight glowy finish. It did not irritate my skin whatsoever and I feel it protects my face all day long from pollution and sun damage due to the high level of antioxidants in the serum.
  • DARIIA O. Verified Buyer
    RICH & NON-IRRITATING
    It's a very pleasant serum, rich in texture but not doesn't feel heavy. Use it for a couple of months and noticed that my post-acne spots are fading away.
Customer Reviews
4.9 Based on 663 Reviews
5 ★
90% 
594
4 ★
9% 
61
3 ★
1% 
6
2 ★
0% 
0
1 ★
0% 
2
Customer Photos
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
OZ
15/05/2024
Olena Z.
France France
I recommend this product
  • Skin type Combination
  • Tell us your gender Female
  • How old are you? 39

Magnifique

It's very good product for me! I use before sleeping. My skin starts to shine. I use it with Peptides & Antioxidants Firming Daily Treatment and Multi Acids & Retinoid Brightening Sleeping Facial

T
15/05/2024
Tiffany
United States United States
I recommend this product

Perfect glow

The best vitamin c I’ve tried. I love the consistency and efficacy.

D
15/05/2024
Daria
Germany Germany
I recommend this product
  • Skin type Combination
  • Tell us your gender Female
  • How old are you? 32

Meine Haut leuchtet durch dieses Serum

Ein schnell wirkendes Aufhellungsserum Bereits nach wenigen Anwendungen ernte ich Lob für die strahlende Wirkung auf meine Haut. Ein Produkt, das absolut beeindruckend ist.

L
13/05/2024
Lipa
Germany Germany
I recommend this product
  • Skin type Dry
  • Tell us your gender Female
  • How old are you? 32

Fastest action brightening serum

After using 1 week, I am getting compliments about the glow it gives me. Absolutely amazing product.